We instantly move forward, we speed up or slow down, without thinking. With a fluent shift to reverse, we look back and learn from our heritage. Shift to drive and continue on our way. When we want to evolve or change, we don't have to think, we automatically shift to the perfect gear.
Agency: Campagne | Concept by John Baas | Directed by John Baas and Igor Schell | Written by Francis Cox | Previsualization by Patrick Jimenz | Edited and post production by Igor Schell | Editorial assistance by Ignjat Miletic | Drone Pilot Marcel Miog | 3D Animation and compositing by Michiel Quist, Giso Spijkerman and Igor Schell | James Allison played by Duck den Hoed